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Top Tips to Using del.icio.us as a Marketing Tool
As with many of Web 2.0's popular social networking websites, del.icio.us offers new and exciting opportunities to market your website and your product at little or no cost.
De.licio.us, which is soon to be known simply as Delicious, is a social bookmarking website that allows people to store and share bookmarks online. You can organize your bookmarks by tagging them and access them from any computer with an internet connection.
De.licio.us is one of the many rags to riches success stories of the Web 2.0 revolution. It was founded by Joshua Schachter in 2003 before it was acquired by Yahoo! in 2005 for an undisclosed amount—most guesses put it somewhere between $15M and $30M.
Like many social networking and bookmarking websites, you can gain popularity and drive traffic to your site by providing content that people like. Before you jump into the bookmarking game, spend some time researching del.icio.us to find out what people like, what topics are popular, and how big, or small, your target audience is.
Perusing the users' tag clouds will give you a good idea on popular topics. The bigger the link in the cloud, the more popular that topic is. Once you have an idea of what topics are most popular, you can begin to tailor your content in this direction. However, don't try to force your marketing into places it may not fit.
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Comment by DAVID SKUL on June 30, 2008 at 9:34am - Read the article here: Top Tips to Using del.icio.us as a Marketing Tool
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