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Social Media - If You Build It, Will they Come
Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to experience full results. Creating and deploying social media without a concerted commitment to making the community thrive is an exercise in futility.
Below are a few steps to help you get fully immersed in the exciting world of social media marketing:
1. Identify your Community's Topic
Building a community that is not focused on a specific topic can result in plenty of traffic but not targeted traffic. "Drive-by" traffic is not an effective revenue generating technique. Focusing on a specific topic makes it easier for you to define a like-minded audience interested in what you have to say and who will more likely contribute to the community. It is only by communicating with your target audience and focusing on understanding their likes and dislikes that you can build a valuable identity that is likely to attract more people.
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Comment by DAVID SKUL on June 30, 2008 at 9:46am - Read the article here: Social Media - If You Build It, Will they Come
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